Ok. First I'd like to start off by saying I've never been one to avoid buying a kitchen gadget that I really wanted and would REALLY use just because of the price. I hum and I ha about it, I freak out about the cost, I take my time, but in the end I usually buy it and rarely ever regret the purchase. My vita-mix has never fallen into the regret column.
My dad has had this blender for about 5 years and he loves it. I initially balked at the $700 cost and just bought a regular Braun blender. After 2 years 2 blenders and 5-6 blender repairs I decided that buying an expensive blender with a 7 year warranty was probably a good way to go. Luckily by the time I got around to buying my Vita-Mix I only had to pay around $400.
I love smoothies. I am obsessed with them. Right now I have a smoothie daily, and its only 1 per day because I am only allowed 3 fruit servings a day. I would make 2-3 smoothies a day sometimes. The taste of them is just fantastic. I love lots of ice in my smoothies because ice equates to big thick deliciousness. Most blenders that I have had will burn out with this much smoothie making, but not the vita-mix. Its motor, according to the US Vita-Mix web page the motor has approx 2 horsepower and the blades will go around 120 mph. It can take on almost anything. These blenders are industrial quality, Booster Juice uses them, I've even seen them on Iron Chef America :).
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